XBox social
Video game fans. Tough crowd. Ideating and writing copy for Xbox social is a little bit like juggling flamethrowers while covered in gasoline. When it works, the engagement’s amazing. When it doesn’t… prepare to get roasted.
KEY ART CUTOUTS
Fans love their game’s covers. I thought: why not celebrate the awesome art that adorns our fan’s favorite games by literally popping it out.
CULTURAL MOMENTS
Trying to bridge your product to cultural moments was a must on Xbox social.
XBOX KEYNOTE AT E3 2018
Xbox’s keynote presentation at the 2018 E3 was one of the most hardcore pieces of copywriting I’ve ever done. We produced high stakes, essentially-live content once every four minutes.
